When promoting a monthly event I’ve found ‘the rule of four’ quite an efficient way to get my message across. Part of me used to worry I was promoting myself too much, but over time I’ve realised that most people will only see one of your messages. Or, they will read it and forget the date by the time it comes around!
What’s this rule of four then?
It’s not really anything special. Just tell people about your event/meet up at least four times; thrice before the big day and once afterwards.
My monthly schedule looks like this:
1, Post about the next meet up a few days after the last one, four weeks in advance.
2, Post about the meet up during the week leading up to it. (A Sunday evening or a Monday morning is a great idea as a lot of people log into their emails and social media then, and are thinking about the week ahead.)
3, Remind people about it the day before.
4, After the event, either during the same day or the day afterwards, post to thank everyone for coming. I usually post a photo or add some kind of comment to say it was a great night, well attended etc. This is to cultivate a desire in people to attend the next one, but also to celebrate and share our good times and successes.
Then back to step one for the next month!
I’ve found if I don’t do steps 1-3, attendance can drop by up to half even though the pub social for Nottingham Bitopia is always on the second Thursday of the month! Normally for me, BiTopia falls around 10th-14th of the month. However there are a few times a year the second Thursday falls on a single digit date (e.g. 9th) and this really catches people out. Posting is therefore a lot more important during these times.
My technological skills aren’t advanced enough to make one post which automatically shows up on all social media accounts, but I’m sure that will save you time if you want to go down that road. However I’m not a great fan of this because I prefer something more personal and am put off from following a group on multiple sites if their messages all say the exact same thing.
However I do find software like Hootsuite very useful for scheduling posts in advance. That way messages can still go out at key times of day even when I’m at work, on holiday etc.
After spending a lot of time faffing around resetting passwords I finally wrote them all down on one piece of paper and thankfully haven’t lost it yet!